Your business development and brand value are very closely linked to your due diligence. Often companies do not give enough consideration to supply chain integrity until an incident takes place, resulting in a crisis. Companies which fail to thoroughly test and verify their systems are likely to make avoidable mistakes that could harm their business, as well as their brand. Brand protection should never be ignored or forgotten. Both rolling news coverage and the rise of social media mean that negative publicity can be spread around the world very quickly, needing an efficient crisis management service.
If you do experience a breach of your bakery supply chain or operations, we offer a crisis management service to give you a plan to rectify the incident, prepare an authentic and reassuring PR communication and manage both the media and social media.
Contact us for more information on our crisis management service or to discuss your bakery and food manufacturing project.